* Follower growth rate data taken from the 2023 Publishing and Media Industry Benchmarks. How to optimize content to better engage and retain viewers in the Home industry.īrands that are leading the way in making content that energizes their communities. Tactics for creating high-performing content, including visually compelling videos. The shifts in average performance on social media for Home brands in the past six months. The brands that are leading the way have succeeded in figuring out what drives their communities to interact with posts and share content with others. However, the Home industry has succeeded in inspiring conversations in DMs, and Shares have become a crucial KPI that indicate purchasing intent. Declining Entertainment Scores indicates that brands do not yet have a handle on how to make the types of content that energize users on TikTok and Instagram Reels. The Home industry is seeing plateaus in growth on social media. * Follower growth rate data taken from the 2023 Home Industry Benchmarks. The role short-form video plays on each channel, and how brands can make the most out of their content to see results on every handle.Įxamples of brands that have succeeded in reinventing their social presence, capitalizing on users’ love for entertaining content to earn higher Engagement Rates. How benchmark KPIs for the Retail industry have shifted in the past six months.Īreas of opportunity for brands looking to optimize their social strategies and see sustained growth. However, there are certain brands that have succeeded in taking new approaches to their content, and in this report we explore tactics for all brands to improve their performance KPIs. Many brands in this sector are seeing declining growth as a result of this hesitation. Social media has made rapid advancements in 2023, and many Retail brands are unsure of how to proceed or how to use new features to their advance. * Follower growth rate data taken from the 2023 Retail Industry Benchmarks. The opportunity that YouTube presents for Fashion and Luxury, the fastest-growing industry on the platform.Įxamples of top-performing brands that are setting the standard for the industry, as well as deep dives into what they’re doing well. Tactics that brands can employ to improve their average Engagement Rates, making the most out of their high Reach. How the average performance of Fashion and Luxury brands has changed over the past six months. This is a marked improvement from its performance six months ago, suggesting that brands have become less precious with their curated branding and have embraced lo-fi entertainment to expand to new audiences. The Fashion and Luxury industry is seeing steady growth in Video Views across channels, and has succeeded in increasing its Engagement Rate on TikTok and avoiding plateaus on Instagram. * Follower growth rate data taken from the 2023 Fashion and Luxury Industry Benchmarks. Who the top-performing brands in the industry are, and the tactics they are using to win over audiences. How audience expectations on Instagram have changed, what is leading to declining growth and how brands are revitalizing their content strategies. The state of the fierce brand competition on TikTok, and the KPIs that brands are tracking to come out on top. How the Beauty industry’s performance on social channels has changed over the past six months. In This Social Media Benchmarks Report You’ll Learn: Celebrity-founded brands are leading the pack, however smaller brands are succeeding through humor, authentic content that embraces imperfections and a keen understanding of their communities - including the trendy content that inspires them to engage. The Beauty industry has experienced a strong improvement in TikTok metrics, while Instagram remains saturated and YouTube is relatively untapped, leaving room for brands to compete. * Follower growth rate data taken from the 2023 Beauty Industry Benchmarks.
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